I’ve often wondered why it was so hard to buy coloured shoes and boots nowadays, and envied the styles of the Sixties and Seventies. Since the Sixties, mass production prices and the emergence of high street chains with escalating rentals, have driven an increasing homogenous look, driving ever more intense commercialisation of retail space. Logically, as the number of shops proliferated, any high street chain is split over numerous shopping destinations.
So the chances of (say) 16 individuals walking into the same shop asking for yellow shoes became very remote indeed. Suddenly colour and individuality became too risky – outside the designer labels, who have fewer stores and a much higher price.
But it feels we’ve had 30 years of black and beige, and everyone looking the same, so hopefully the internet will change that. It is now viable to hold stock of a full size range in yellow – around 16 pairs – in your one central website store – as opposed to 16 pairs in yellow in each and every of your 60 high street shop locations. But you’ve still got to pull in a high volume of footfall.
|Foot length (inches)||8.8||9.1||9.3||9.6||9.8||10.1||10.3|
|Foot length (cms)||22.5||23||23.6||24.3||24.9||25.5||26.2|
More detailed sizing information available on our sizing page