by Susan Aubrey Cound March 11, 2016 0 Comments

I was asked yesterday ‘how do you know which factory to approach – the shoe fair looks vast?  

Well, I don’t know if there is a particular best way – but what I did was to select an exhibition-hall category that seemed likely to have a relevant price and style offering (the options included things like Contemporary, Designer, Urban, etc).

The first five seconds on any stand were critical – basically, a quick scan around the shoes on offer, looking for the last-shapes I needed and assessing the quality and design capability. At least 19/20 would be ‘no’ and I moved on.  But every now and then I’d find a last shape or shoe design that might work.

Using a mobile phone as camera-note-book (forbidden, but no-one stopped me) I then approached someone on the stand, exchanged business cards, and then worked through a pro-forma I’d drawn up with a list of important questions defined by a discussion with Mike-The-Shoe.

Likely questions triaged factory feasibility from the outset – things like ‘Do you do Private Label?’ (ie would I be able to put my own brand in a shoe), example cost price, minimum runs, production time, repeat time and delivery options.  Private label was a must.  

The most astonishing thing was minimums, which varied from 8 to 1000.  From my first visit, I identified 3 factory possibilities, one of which I then started to work with, in Naples.





Susan Aubrey Cound
Susan Aubrey Cound

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Size Guide
UK Size 2 2.5 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8
European Size 35 35.5 36 36.5 37 37.5 38 38.5 39 39.5 40 40.5 41
Foot length (inches) 8.8 9.1   9.3   9.6   9.8   10.1   10.3
Foot length (cms) 22.5 23   23.6   24.3   24.9   25.5   26.2

More detailed sizing information available on our sizing page